2014 Best Trailer Winner

Inherent Vice

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309431id1h_InherentVice_Teaser_27x40_1Sheet_6C.indd

It’s odd, this is easily the most conventional of these four trailers and yet it still strikes me as the strongest.  I think it’s because as the trailer goes on it keeps finding new and interesting ways to top itself.  Joanna Newsom really holds the thing together with her playful narration (she also says “rated R” in the most adorable possible way in the TV spots) and the way it perfectly finds moments to populate the trailer is really impressive.

Next Award: Best Poster

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