American Hustle probably won this award by default more than anything. I was happy with the five nominees I assembled, but all the other options I found had some kind of drawback. The Only God Forgives and Star Trek trailers were both kind of misleading, and the trailers for Spring Breakers and The Wolf of Wall Street only really made sense to me after I saw the films, and that’s not really how advertising is supposed to work. The American Hustle trailer on the other hand, is enticing, fun, clever, and very well edited. Also, Zeppelin.