While I’ve long been a hip-hop fan I’ve never really been the biggest fan of the “conscious” hip-hop that has long been touted as the “smart” alternative to all the “commercialized sellout” hip-hop that most people actually want to listen to. I certainly don’t need or want my rap music to be ignorant, and I’m not talking about artists like Tupac or Kendrick Lamar who mix politics into traditional hardcore rap, but I’ve always found it a bit suspect how certain “fans” seem to want this particular genre of music to act more as a billboard for various social or political causes and the further away from college the less use I have for a lot of these guys. That’s not to say I eschew every group that falls under the “conscious” banner; The Roots are obviously awesome and Talib Kweli’s best stuff mostly works for me. But I have little use for the lecturing of Immortal Technique, Common’s music mostly seemed like a series of empty platitudes, and even the granddaddy of all these artists, KRS-One, could be rather tiresome. And this brings me to The Coup. I’ve never had terribly strong opinion about that group as they basically just seemed like one of many artists vying for attention in that space but they were distinct from some other “conscious rappers” in that they were even more left-wing than a lot of them. They’re like the Rage Against the Machine of hip-hop and their members are committed socialists with distinctly anti-capitalist views and seem to be genuinely interested in burning everything to the ground and starting over. I bring all this up because The Coup’s founding member is a guy named Boots Riley and he has now decided to move into filmmaking with his debut film Sorry to Bother You.
Sorry to Bother You follows a guy named Cashus “Cash” Green (Lakeith Stanfield) who lives with his girlfriend Detroit (Tessa Thompson) in a makeshift apartment in his uncle’s (Terry Crews) garage in Oakland. In an attempt to get his life back on track Green takes a job at a telemarketing call center called Regalview where he’s told to “stick to the script” while selling encyclopedias (or something) over the phone to people who aren’t terribly receptive. Cash struggles for a while before an older co-worker named Langston (Danny Glover) advises him that he’d have more success if he used his “white voice” instead of his natural cadence. From there Cash starts code switching while talking on the phone to customers (Stanfield is overdubbed in these moments by comedian David Cross) and almost immediately starts to become very successful and gets promoted up the corporate ladder. That would seemingly be good news for Cash but it puts him at odds with some of his old friends who are tying to start a union in the lower levels of the company and with the world at large given that the film is set in a satirically heightened version of our world where a billionaire named Steve Lift (Armie Hammer) has been convincing people to sign lifelong contracts with a company called WorryFree that basically turns them into slaves.
If that summery didn’t make it clear, Sorry to Bother You is a really weird movie, though it’s not entirely without precedent. The movie certainly seems to be in the same tradition as some of Spike Lee’s more “out there” movies like She Hate Me, Girl 6, and especially Bamboozled, which was also about a black guy who could be accused of being an “uncle tom” trying to decide how deep down the road of collaborating with racist corporations he wants to go. However the film also seems to draw a bit from other culty movies like Repo Man and Putney Swope which choose to eschew subtlety and kind of shout their frustrations about the status quo in unusual and sort of surreal ways. The film is being sold on the high concept of the salesman using his “white voice” to get ahead in telemarketing, and while the double consciousness of black Americans is a theme of the movie that concept is really more of a jumping off point than the dominant message of the movie. Over the course of the film’s running time capitalism itself is just as much of a target as racism and increasingly takes the movie over by the end.
Much of Sorry to Bother You attacks American capitalism though a sort of satiric exaggeration. For instance there’s the “WorryFree” organization that is essentially peddling slavery with congressional approval and there’s an even more outlandish allegory about worker exploitation that emerges later in the movie. That would seem to be a powerful statement if you’re someone who’s so inclined to view the capitalist system as already essentially being legitimized slavery, but if you don’t already hold that view (I certainly don’t) the movie isn’t necessarily going to persuade you to see things that way and the allegory will just seem like some outlandish hyperbole. In fact the movie delivers a lot of messages through outlandish hyperbole, it kind of feels like the sort of movie someone makes when they have a lot to say but don’t know if they’re ever going to have the chance to make another movie so they just throw everything into one project. It wasn’t enough to make a movie about a guy who abandons his culture and sense of self for profit and it also wasn’t enough to make a movie about the ways capitalism pits poor people against each other and it also wasn’t enough to make a movie that takes digs at reality television, meme culture, and the modern art world, he needed to make a movie that comments on seemingly everything that’s came to mind about American culture and the result is a movie that is densely filled with slightly half-baked ideas. I desperately want to give this thing an “at least it’s trying something different” pass, but at the end of the day it’s a little too messy and unfocused and also probably not as laugh out loud funny as it needed to be.
**1/2 out of Five